On the Start of Your Career Self-Branding Is a Must


Starting points are the worst. Whether it`s a blank piece of paper that is waiting for your words to be put on it, a suitcase that needs to be packed or an apartment that has to be cleaned. It`s always hard to begin doing something especially when you have no idea what to do. I`m talking about basically any assignment at university.

But when it comes to a career path, you have to make yourself take the first steps towards your success while studying at university. You have to come up with your own brand. No, it`s not like you have to create your own business, by the brand I mean you. Social media gives us the greatest opportunity to tell the whole world about ourselves as the professionals. If you`re a student, of course, you`re not much of a professional yet but it`s the right time to start thinking about your future career.

Make up Your Mind

I bet you spend quite some time scrolling through the Instagram pictures of different people. Some of them have the whole conceptions hidden in their profiles so you would always stay hooked. There is something captivating about those people, they are interesting, creative and different. The first thing that you have to think about is how different are you. What do you want people to associate you with? What contribution can you make to this world?

After you figure out what your brand will look like, you should turn it into reality. Create a platform where you`re going to show your skills. Professional psychologists sometimes post their publications on Facebook or even give free online consultations to promote themselves. Photographers create Instagram accounts, the artists are more likely to join Pinterest. In case you`re dreaming about a singing career, then YouTube is your number one choice. How about journalism? You may start by posting Snapchats from different events. The most important thing here is to find the right field and the most effective tool of promotion.

A Balance Between Fun and Work

Work and Life Balance

It happens pretty often when personal and professional accounts just blend in. You have to agree that a doctor who takes it to Twitter to talk about the harmfulness of alcohol and a day after posts a pic on Instagram of him sipping tequila is never a good idea. A joint account of both fun and serious sides is becoming a trend nowadays. People have always been interested in emotions.

So you should post your pictures with friends, family, and pets from time to time so people become interested in both your professional and private life. This will give an impression of a well-balanced person and you`ll get more followers. Of course, it doesn`t mean that you have to overshare information about some personal aspects of your life. Trust me, nobody wants you to go all “Kim-Kardashian-style” on Instagram with the nude selfies. But it will never hurt to show yourself as a human being not just as a professional.

One more thing – make the posts on a regular basis. People should know when to expect new content from you. If you`re doing anything to improve your skills, always show it. If you`re at some lecture, an exhibition or at a bookstore, let your followers know that you`re in a constant state of improving yourself.

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